AI-Enabled B2B SaaS Paid Growth

Senior Strategy. Senior Execution. Zero Handoffs.

I’m your strategic and execution partner for paid growth in B2B SaaS. You get senior-level judgment and hands-on implementation in one model, powered by AI-enabled workflows so decisions and delivery move faster.

Phil MacGillivray
140%
Average pipeline lift from optimized paid systems
9+ Years
B2B SaaS paid growth experience
$75M+
Managed media budget
1,000s
Hands-on execution hours
The old agency model
The Agency Trap

Most agency structures split strategy and implementation into different teams. That handoff creates friction, slower speed, and execution errors that compound over time.

No Junior Handoffs

The same senior operator owns strategic decisions and implementation quality.

Senior-Only Strategy

Your account doesn’t drop into a junior execution queue after kickoff.

Direct Accountability

One clear owner for outcomes across performance, funnel quality, and reporting.

The Senior Operator + Agentic Workflows Advantage

Combining deep paid expertise with AI-enabled operating systems creates faster iteration, stronger quality control, and cleaner execution.

Paid Media Management

  • Channel architecture + budget strategy
  • Campaign QA and optimization cadence
  • Performance reporting to pipeline goals

Demand Gen Systems

  • Attribution and conversion event design
  • Funnel stage mapping and lead quality logic
  • Revenue-facing reporting framework

AI Growth Ops

  • Agentic workflow support for speed
  • Execution quality checks and controls
  • Faster test-and-learn cycles
How we scale.
1 · Diagnose

Audit campaign structure, funnel flow, and attribution data to identify the real bottlenecks.

2 · Architect

Build a strategy and operating model around outcomes, not channel vanity metrics.

3 · Execute

Launch and optimize with AI-enabled workflow velocity and strict quality control.

4 · Compound

Use weekly optimization loops to scale what performs and eliminate waste quickly.

Common Questions
Why is this different from an agency?

Because you work with one senior operator from strategy through execution. No junior handoff layer.

How do you align paid work with pipeline goals?

By mapping campaign actions to conversion quality signals, funnel stages, and revenue outcomes.

What if we need implementation support, not just strategy?

That is the model. You get both strategic direction and hands-on execution.

How quickly can we start?

Typically within a few business days after intake and access setup.

Ready for a Senior Growth Partner?

Stop paying for strategy–execution gaps and start compounding paid growth with one accountable operator.