Free Tool

B2B Paid Ads ROI Calculator

Model what happens if you lower CPL and improve close rate. Use this to pressure-test if a paid ads optimization sprint is worth doing now.

Inputs

Monthly ad spend (€) Current cost per lead (€) Expected CPL reduction (%) Lead-to-close rate (%) Average deal value (€)

Modeled impact

If these assumptions hold for one month:

Current leads: 0

Improved leads: 0

Extra customers: 0

Incremental pipeline: €0

Estimated monthly ROI multiple

0.0x

Turn this into an execution plan

Next step

If the modeled upside is meaningful, the fastest path is a B2B Paid Ads Quick-Win Audit: account diagnosis, prioritized fix list, and 30-day execution roadmap.

View Quick-Win Audit Book a strategy call