Legal

Privacy Policy

Effective date: March 31, 2026

This Privacy Policy explains how Phil MacGillivray Consulting ("we," "us," or "our") may collect, use, and protect information when you visit this website, submit an inquiry, or otherwise interact with us.

Information we may collect

  • Contact information you voluntarily submit, such as your name, email address, company name, and any details included in a message or form.
  • Basic website usage data, such as browser type, device information, IP address, pages viewed, and referring source.
  • Any information you choose to share during calls, consultations, or project discussions.

How we use information

  • To respond to inquiries and provide requested services.
  • To operate, maintain, and improve the website and related services.
  • To communicate about projects, proposals, or service delivery.
  • To monitor site performance, security, and general business operations.

Cookies, analytics, advertising, and tracking

This website may use cookies, analytics tools, advertising technologies, pixels, tags, and similar technologies to understand site traffic, measure marketing performance, improve the website, and support advertising activity. These technologies may collect standard technical and usage information such as IP address, browser type, device information, pages viewed, referring source, timestamps, and interactions with the site.

Where required by applicable law, we will rely on your consent before placing or using non-essential cookies or tracking technologies. You can control cookies through your browser settings and, where available, through consent tools presented on the site.

Google Ads, conversion tracking, and related services

We may use Google Ads and related Google advertising or measurement services, including conversion tracking, remarketing, audience features, enhanced conversions, lead form integrations, and related reporting tools. These services may collect or receive information from this website and other sources to help measure campaign performance, attribute conversions, create audiences, prevent fraud, and improve advertising relevance.

Depending on how the site is configured, the information used for these purposes may include page visits, form submissions, button clicks, session metadata, hashed contact details provided by users, and other event-level information necessary for measurement and ad performance reporting. We do not knowingly use such tools in a manner that violates applicable law, platform policy, or customer consent requirements.

How information may be shared

We do not sell your personal information. Information may be shared with trusted service providers, partners, and subprocessors that help us operate the website, communications, analytics, advertising, scheduling, CRM, lead handling, automation, hosting, or business systems. This may include providers such as website hosts, analytics vendors, advertising platforms, customer relationship tools, and communication providers. Information may also be disclosed when required by law, to protect rights or security, or in connection with a business transaction.

Data retention

We retain information for as long as reasonably necessary to respond to inquiries, provide services, maintain business records, measure marketing and advertising performance, comply with platform obligations, and meet legal, operational, tax, accounting, fraud-prevention, or security requirements. Retention periods may vary depending on the nature of the data and the purpose for which it was collected.

Lawful basis and consent

Where applicable under data protection law, we process personal information based on one or more lawful bases, including consent, performance of a contract, compliance with legal obligations, and our legitimate interests in operating, securing, analyzing, and improving the website and our services. Where consent is required for tracking, advertising, or similar processing, we will seek that consent before carrying out the relevant activity.

Your privacy rights

Depending on your location, you may have rights to request access to, correction of, deletion of, restriction of, or objection to the processing of your personal information, as well as the right to data portability and the right to withdraw consent where processing is based on consent. You may also have the right to lodge a complaint with a supervisory authority or regulator.

Third-party links and third-party services

This site may link to or integrate with third-party websites, platforms, forms, analytics tools, advertising providers, communication systems, scheduling tools, or embedded services. We are not responsible for the privacy practices or content of those third parties, and their own terms and privacy policies may apply.

International data transfers

Because some service providers may operate internationally, personal information may be transferred to and processed in countries outside your own. Where required, we take reasonable steps to ensure such transfers are subject to appropriate safeguards under applicable privacy law.

Security

We take reasonable administrative, technical, and organizational measures to protect information against unauthorized access, loss, misuse, disclosure, alteration, or destruction. However, no method of transmission or storage is guaranteed to be fully secure.

Changes to this policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.

Contact

If you have questions about this Privacy Policy, privacy requests, or how your information is handled, please use the contact options available on this website.