Strategic advisor. Operational consultant.

I work with B2B SaaS teams from Series A to Enterprise to turn paid marketing into predictable pipeline and measurable revenue.

Background

9+ years across agency, in-house, and consulting roles. Managed over $75M in paid spend and built cross-functional demand systems across marketing, product, and sales teams.

Approach

Plain English first, technical proof second. Data-driven decisions, clear priorities, and execution tied to business outcomes rather than channel vanity metrics.

What clients value

Clarity

Clear visibility into what drives pipeline and ROI.

Accountability

One expert responsible for strategy and execution.

Calm authority

No hype, no fluff, just measurable progress.